Untitled Document
Trends 2020
 
Imagine if you could tell the future. At WGSN, we can, thanks to a worldwide team of editors who comb the globe for what’s new, and what’s next. Here are our top seven tips for the hottest trends in 2020.

For trends from today to 2020, subscribe to our blog, WGSN Insider.
 
Lab-grown diamonds
 
Get ready for lab-grown diamonds, which are becoming almost indistinguishable from the real thing, to disrupt the antiquated fine jewellery market in 2020. Socially conscious and cost-savvy Millennials are on track to have greater spending power than any other demographic by the start of the next decade, so price and provenance are set to replace the traditional four Cs (colour, clarity, cut, carat) when it comes to jewellery, putting lab-grown rocks in a prime position to corner the market.
Life doulas
 
Think doulas are just for birthing? Think again. In Los Angeles, the land of hyphenate-creatives and side hustles, life doulas are emerging to help people ease their transitions in everything from fertility to careers and relationships, and as the wellness industry continues to boom, we predict this trend will go global by 2020. Think of it as a life coach, but with more empathy and spirituality.
Aronia berries
 
The aronia berry is a rising star in the superfood world, and already starting to appear in everything from soft drinks and supplements to restaurant menus. The fruit is rich in antioxidants and known as ‘nature’s healer’ thanks to its many associated health benefits. It’s also sustainable, being a perennial crop that attracts pollinators. All of these plus-points make it a major ingredient to watch for 2020.
Shirts with ties
 
It’s a shirt and tie, but not as you know it. As streetwear and smarter styles continue to cross-pollinate, prepare to see ties creep into menswear in 2020, worn with a wide knot and subverted with a more casual or deconstructed shirt. This style rides on the back of edgy preppy looks, which are having a renaissance, and is already being noted on Tokyo streets.
Purified air
 
Imagine if your sneakers could purify the air as you walked. This and a smog-filtering bicycle are just some of the innovations WGSN is tracking as air pollution becomes a more urgent issue. Expect to see more in 2020, with designs and materials that can warn us about, or protect us, from pollution. Fibre farms that remove more carbon from the air than they produce will also gain ground, with brands such as The North Face already leading the way.
Scandinese
 
Scandinavian and Japanese minimalism have long been popular for interiors, but for 2020 we will see a growing fusion of the two, in the form of Scandinese designs. This trend blends Scandinavia’s affinity with natural materials (think lots of pale wood) and Japan’s ingenuity for making small spaces feel big. Expect to see more pared-down products – both big and small – that marry form with function, and interiors that embrace the inherent beauty of the materials they use, sans decoration.
Pedal pushers
 
Just as we got used to roomier trousers, along came the cycling short in 2018, pushing us back towards slimmer silhouettes. As 2020 approaches, enter the pedal pusher, offering a more flattering and versatile shape than its thigh-skimming cousin, sitting high above the ankle. Wear it with a sweater or tee to tap into the emerging minimalist trend, or make it more sartorial with a blazer and heels.
 
Want weekly trends sent straight to your inbox? Fill in the form below to follow all of the latest articles on our blog, WGSN Insider.
 
 
 
Trends 2020
 
Imagine if you could tell the future. At WGSN, we can, thanks to a worldwide team of editors who comb the globe for what’s new, and what’s next. Here are our top seven tips for the hottest trends in 2020.

For trends from today to 2020, subscribe to our blog, WGSN Insider.
 
 
Lab-grown diamonds
 
Get ready for lab-grown diamonds, which are becoming almost indistinguishable from the real thing, to disrupt the antiquated fine jewellery market in 2020. Socially conscious and cost-savvy Millennials are on track to have greater spending power than any other demographic by the start of the next decade, so price and provenance are set to replace the traditional four Cs (colour, clarity, cut, carat) when it comes to jewellery, putting lab-grown rocks in a prime position to corner the market.
 
Life doulas
 
Think doulas are just for birthing? Think again. In Los Angeles, the land of hyphenate-creatives and side hustles, life doulas are emerging to help people ease their transitions in everything from fertility to careers and relationships, and as the wellness industry continues to boom, we predict this trend will go global by 2020. Think of it as a life coach, but with more empathy and spirituality.
 
Aronia berries
 
The aronia berry is a rising star in the superfood world, and already starting to appear in everything from soft drinks and supplements to restaurant menus. The fruit is rich in antioxidants and known as ‘nature’s healer’ thanks to its many associated health benefits. It’s also sustainable, being a perennial crop that attracts pollinators. All of these plus-points make it a major ingredient to watch for 2020.
 
 
 
Shirts with ties
 
It’s a shirt and tie, but not as you know it. As streetwear and smarter styles continue to cross-pollinate, prepare to see ties creep into menswear in 2020, worn with a wide knot and subverted with a more casual or deconstructed shirt. This style rides on the back of edgy preppy looks, which are having a renaissance, and is already being noted on Tokyo streets.
 
Purified air
 
Imagine if your sneakers could purify the air as you walked. This and a smog-filtering bicycle are just some of the innovations WGSN is tracking as air pollution becomes a more urgent issue. Expect to see more in 2020, with designs and materials that can warn us about, or protect us, from pollution. Fibre farms that remove more carbon from the air than they produce will also gain ground, with brands such as The North Face already leading the way.
 
Scandinese
 
Scandinavian and Japanese minimalism have long been popular for interiors, but for 2020 we will see a growing fusion of the two, in the form of Scandinese designs. This trend blends Scandinavia’s affinity with natural materials (think lots of pale wood) and Japan’s ingenuity for making small spaces feel big. Expect to see more pared-down products – both big and small – that marry form with function, and interiors that embrace the inherent beauty of the materials they use, sans decoration.
 
 
 
Pedal pushers
 
Just as we got used to roomier trousers, along came the cycling short in 2018, pushing us back towards slimmer silhouettes. As 2020 approaches, enter the pedal pusher, offering a more flattering and versatile shape than its thigh-skimming cousin, sitting high above the ankle. Wear it with a sweater or tee to tap into the emerging minimalist trend, or make it more sartorial with a blazer and heels.
 
 
Want weekly trends sent straight to your inbox? Fill in the form below to follow all of the latest articles on our blog, WGSN Insider.
 
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