As the last regions of Asia emerge from the pandemic, and the effects of a global economic crisis take hold, we explore how this will impact consumers and the ways they choose to shop.

WGSN’s annual Asia Shopper Forecast explores new customer priorities and profiles, and outlines the strategies set to impact business across all industries in the region.

Fill in the form to preview two of our seven shopper profiles in Asia.

Create winning strategies to meet consumer demand


Meet consumer demand

Effectively meet evolving consumer demand through the most in-depth understanding of what your consumers value now and what they’ll desire next.

Stay ahead of societal shifts

Future-proof your business by navigating the macro societal shifts set to impact and disrupt your industry, with forward-looking strategies and insight into where to next.


Win against competition

Discover whitespace opportunities for future growth and market share, with a view of key innovations within your field.