Untitled Document
WGSN Barometer
 
Best UK Fashion
Retailers 2017
 
From March to December last year, we interviewed 350 female consumers every day on how they feel about 250 womenswear retailers in the UK and US.

Below shows the top 10 retailers out of 130 in the UK, as ranked by over 50,000 consumers.

Affinity, Consideration and Buzz are just 3 of 100 metrics tracked in Barometer.
 
WGSN Barometer
 
Best UK Fashion
Retailers 2017
 
From March to December last year, we interviewed 350 female consumers every day on how they feel about 250 womenswear retailers in the UK and US.

Below shows the top 10 retailers out of 130 in the UK, as ranked by over 50,000 consumers.

Affinity, Consideration and Buzz are just 3 of 100 metrics tracked in Barometer.
 

1 – Primark (46.5%)
2 – Next (43.8%)
3 – Marks & Spencer (43.7%)
4 – Amazon (43.4%)
5 – New Look (41.8%)
6 – Debenhams (40.5%)
7 – Asda George (39.5%)
8 – H&M (37.4%)
9 – Converse (36.8%)
10 – eBay (36.4%)
(Nationally representative)

See breakdown by age group

1 – Primark (67.3%)
2 – Next (66.7%)
3 – Marks & Spencer (64.4%)
4 – New Look (62.1%)
5 – Asda George (60.2%)
6 – Tesco (58.7%)
7 – Debenhams (57.8%)
8 – H&M (57.2%)
9 – Matalan (56.3%)
10 – Sainsbury's (52.4%)
(Nationally representative)

See breakdown by age group

1 – Primark (37.1%)
2 – Marks & Spencer (26.9%)
3 – Next (26.4%)
4 – Asda George (25.1%)
5 – Sports Direct (23.6%)
6 – Tesco (23.4%)
7 – eBay (23.3%)
8 – H&M (23.2%)
9 – New Look (23.0%)
10 – Amazon (22.9%)
(Nationally representative)

See breakdown by age group

 
 
Get in touch with me directly to arrange a free 30-minute debrief on your brand’s performance vs your competitors’.
 
 
[email protected]
+44 (0)20 3033 2583
 
 
   
 
     
 
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Untitled Document
 
AFFINITY
Q: “How would you
describe your opinion
of the following
womenswear retailers?” (love or like a lot)

 
1 – Primark (46.5%)
2 – Next (43.8%)
3 – Marks & Spencer (43.7%)
4 – Amazon (43.4%)
5 – New Look (41.8%)
6 – Debenhams (40.5%)
7 – Asda George (39.5%)
8 – H&M (37.4%)
9 – Converse (36.8%)
10 – eBay (36.4%)
(Nationally representative)

See breakdown by age group
 
 
CONSIDERATION
Q: “Thinking about womenswear,
which of the following retailers
would you consider buying
clothes, footwear and
accessories from?”
 
1 – Primark (67.3%)
2 – Next (66.7%)
3 – Marks & Spencer (64.4%)
4 – New Look (62.1%)
5 – Asda George (60.2%)
6 – Tesco (58.7%)
7 – Debenhams (57.8%)
8 – H&M (57.2%)
9 – Matalan (56.3%)
10 – Sainsbury's (52.4%)
(Nationally representative)

See breakdown by age group
 
 
BUZZ
Q: “Which of the following womenswear retailers have you heard something positive/negative about in the last month?” (net score)
 
1 – Primark (37.1%)
2 – Marks & Spencer (26.9%)
3 – Next (26.4%)
4 – Asda George (25.1%)
5 – Sports Direct (23.6%)
6 – Tesco (23.4%)
7 – eBay (23.3%)
8 – H&M (23.2%)
9 – New Look (23.0%)
10 – Amazon (22.9%)
(Nationally representative)

See breakdown by age group
 
 
Get in touch with me directly to arrange a free 30-minute debrief on your brand’s performance vs your competitors’.

[email protected]
+44 (0)20 3033 2583
           
 
 
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