WGSN Barometer
 
Most improved Retailers – UK Womenswear
 
Where did you rank?

From March 2017 to March 2018, we interviewed 175 female consumers every day on how they feel about over 125 womenswear retailers in the UK.

Below shows the top 15 most improved retailers across Consideration, Customer Penetration and Affinity.

These are just 3 of 150 metrics tracked in Barometer.
 
WGSN Barometer
 
Most Improved Retailers -
UK Womenswear
 
Where did you rank?

From March 2017 to March 2018, we interviewed 175 female consumers every day on how they feel about over 125 womenswear retailers in the UK.

Below shows the top 10 most improved retailers across Consideration, Customer Penetration and Affinity.

These are just 3 of 150 metrics tracked in Barometer.

Don’t see your brand in the top 10? Request your ranking.
 

Brand Change in Rank
PrettyLIttleThing 21
Skechers 13
Boux Avenue 13
White Stuff 12
Wallis 9
Tesco 7
Boohoo 7
Victorias Secret 7
Simply Be 7
Jack Wills 7

Brand Change in Rank
PrettyLittleThing 22
White Stuff 18
Jack Wills 12
Lipsy 12
Ugg 11
Espirit 9
G-Star Raw 8
Harvey Nichols 8
Hollister 7
Boden 6

Brand Change in Rank
Boden 25
PrettyLittleThing 25
Uniqlo 25
Yours 22
Guess 21
Skechers 20
Kurt Geiger 19
Wallis 19
French Connection 16
Jack Wills 16
 
 
Get in touch with me directly to arrange a free 30-minute debrief on your brand’s performance vs your competitors’.
 
 
[email protected]
+44 (0)20 3033 2583
 
 
   
 
     
 
          instagram  
 
Contact us / Privacy & cookies policy / Terms & conditions / © WGSN 2018

 
CONSIDERATION

Q: “Which of the following womenswear retailers would you consider clothes, footwear and accessories from?” 
 

Brand Change in Rank
PrettyLittleThing 21
Skechers 13
Boux Avenue 13
White Stuff 12
Wallis 9
Tesco 7
Boohoo 7
Victorias Secret 7
SimplyBe 7
Hollister 7
Boden 7
Yours 7
Whistles 7
Miss Guided 6
Jack Wills 6


(Nationally representative)

 
CUSTOMER PENETRATION

Q: “When, if ever, have you bought womenswear from the following retailer? Last 12 months”
 




Brand Change in Rank
PrettyLittleThing 22
White Stuff 18
Jack Wills 12
Lipsy 12
Ugg 11
Esprit 9
G-Star Raw 8
Harvey Nichols 8
Hollister 7
 Boden 6
Superdry 6
Uniqlo 6
Land's End 5
Topshop 5
Accessorize 5


(Nationally representative)

 
 
AFFINITY

Q: “How would you describe your opinion of the following womenswear reatilers?
 


Brand Change in Rank
Boden 25
PrettyLittleThing 25
Uniqlo 25
Yours 22
Guess 21
Skechers 20
Kurt Geiger 19
Wallis 19
French Connection 16
Jack Wills 16
Ugg 16
Warehouse 16
Sainsbury's 14
Boux Avenue 13
M&Co 12

(Nationally representative)


 
Get in touch with me directly to arrange a free 30-minute debrief on your brand’s performance vs your competitors’.

[email protected]
+44 (0)20 3033 2583
Don’t see your brand in the top 15? Request your ranking.
           
 
 
facebook twitter linkedin tumblr youtube instagram google+