Untitled Document
Skeptic, Decisive, Empowered.
Meet your new consumer.
 
Cannes Lions VIP Trendtalks

WGSN reveals the key generational priorities that will impact the way we live, shop, and explore as we look at how consumer trends are set to evolve in the next 5 years.

These VIP Trendtalks are by invitation only*.
*to attend you must also be registered to attend Cannes Lions.

Location: WGSN - Ascential Cannes Cabana
 
Youth Rising

As brands are still battling to get their heads around the Millennial consumer, the next generation is on its way. With only 8 seconds to capture their attention, what will be the key strategies to engage with Gen Z? Plus we take a sneak peak at the newest generation – the Alphas – and how the influence of their Millennial parents is set to impact their future behaviour.


The Meaning Economy

As people seek deeper connections in their daily lives, the Meaning Economy emerges as the next iteration of the Experience Economy. From Gen-Z to Boomers, WGSN explores the key consumer priorities and changes that have a global impact and are likely to usher a new era for 2018 and beyond.
 
Register your interest below and we will be in touch
 
The Experts
 
 
Lorna Hall
Head of WGSN Insight
@hallshops


As Head of Insight at WGSN, Lorna Hall is responsible for a team of experts reporting on best practice and innovation across all forms of retail including online and offline strategies, store design, marketing and visual merchandising. Before joining WGSN in 2009, she was the executive editor of the UK's fashion trade magazine Drapers.
 
 
Sarah Owen
Digital Media & Marketing Editor, WGSN Insight
@sarahsarahowen


Sarah is a journalist and trend forecaster based in New York with a background in social media and youth trends. She currently reports on digital media and communication strategy across an array of industries. Sarah previously worked at New York magazine, Vogue, and The New York Times.
WGSN
 
Skeptic, Decisive, Empowered. Meet your new consumer.
 
Cannes Lions VIP Trendtalks

WGSN reveals the key generational priorities that will impact the way we live, shop, and explore as we look at how consumer trends are set to evolve in the next 5 years.

These VIP Trendtalks are by invitation only*.
*to attend you must also be registered to attend Cannes Lions.

Location: WGSN - Ascential Cannes Cabana


Register your interest below and we will be in touch
The Trendtalks
 
Youth Rising

As brands are still battling to get their heads around the Millennial consumer, the next generation is on its way. With only 8 seconds to capture their attention, what will be the key strategies to engage with Gen Z? Plus we take a sneak peak at the newest generation – the Alphas – and how the influence of their Millennial parents is set to impact their future behaviour.


The Meaning Economy

As people seek deeper connections in their daily lives, the Meaning Economy emerges as the next iteration of the Experience Economy. From Gen-Z to Boomers, WGSN explores the key consumer priorities and changes that have a global impact and are likely to usher a new era for 2018 and beyond.
The Experts
Lorna Hall
Head of WGSN Insight
@hallshops


As Head of Insight at WGSN, Lorna Hall is responsible for a team of experts reporting on best practice and innovation across all forms of retail including online and offline strategies, store design, marketing and visual merchandising. Before joining WGSN in 2009, she was the executive editor of the UK's fashion trade magazine Drapers.
Sarah Owen
Digital Media & Marketing Editor, WGSN Insight
@sarahsarahowen


Sarah is a journalist and trend forecaster based in New York with a background in social media and youth trends. She currently reports on digital media and communication strategy across an array of industries. Sarah previously worked at New York magazine, Vogue, and The New York Times.
 
   
 
     
 
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