Marketing Trends 2018
 
50 to 64-year-old spending power is rising, this generation are redefining what being middle-aged means, choosing to spend on products and services which deliver either convenience, pleasure or both.

Download our report, the second in a series of three, in partnership with ConsumerCast to discover how influential this generation’s disposable income has become.
 
 
UK Boomers:
Spending Priorities
50 to 64-year-old spending power is rising, this generation are redefining what being middle-aged means, choosing to spend on products and services which deliver either convenience, pleasure or both.

Download our report, the second in a series of three, in partnership with ConsumerCast to discover how influential this generation’s disposable income has become.
         
 
 
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