Gen Me & Gen We
 
After analyzing Gen Z as a whole, we found that they live on polar opposites of the spectrum: Gen Me and Gen We. While Gen Me is a highly documented and understood cohort, Gen We is shaking things up, commanding attention and forcing brands to reconsider their strategy.

See below for the key difference between both groups and get the full white paper to find out how to talk to both Gen Me & Gen We.
WGSN
Gen Me & Gen We
After analyzing Gen Z as a whole, we found that they live on polar opposites of the spectrum: Gen Me and Gen We. While Gen Me is a highly documented and understood cohort, Gen We is shaking things up, commanding attention and forcing brands to reconsider their strategy.

See below for the key difference between both groups and get the full white paper to find out how to talk to both Gen Me & Gen We.
Fill in form below to get the full white paper
           
 
 
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