Light

10-13 FEB – MICAM FIERA MILANO RHO – HALL 1

Join our WGSN experts at MICAM Milano, Hall 1, for the essential Market Insights and the Product Development trends required to identify future business opportunities and ensure you are ahead of your competition.

MARKET INSIGHTS

What will your consumer prioritise in 2020? Where will they shop? How will they shop? How will your brand fulfill their needs? The future starts today.
wgsn by ascential
wgsn by ascential

PRODUCT DEVELOPMENT

Discover our WGSN expert’s creative intelligence on macro trends for S/S 20 and the footwear essentials for A/W 19/20 and beyond.
MARKET INSIGHTS
The 2020 Consumer

The 2020 Consumer
Discover the three global drivers that will disrupt consumer behaviour, alongside the major priorities and profiles that will emerge in 2020.

MARKET INSIGHTS
Top 5 Sustainable
Footwear Strategies

Top 5 Sustainable
Footwear Strategies
WGSN will present the key five actionable learnings from footwear brands leading the way in sustainable product development.
MARKET INSIGHTS
From Athleisure to Lifewear

From Athleisure to Lifewear
Athleisure is transitioning into Lifewear as the desire for comfort and functionality continues, defining a new and elegant casual look. WGSN will present the influence sports and individuality has had on consumers, and the continuing impact this will have in footwear and fashion.
MARKET INSIGHTS
VM & In-Store
Design Trends

VM & In-Store Design Trends
The future of the store experience: discover the key global visual merchandising and in-store design trends for the fashion industry.
PRODUCT DEVELOPMENT
A/W 19/20 Womens & Mens
Footwear Essentials

A/W 19/20 Womens & Mens
Footwear Essentials
WGSN experts will present three essential A/W 19/20 themes with a focus on womens and mens footwear key items for the season, backed up with market and retail data.
PRODUCT DEVELOPMENT
A/W 19/20 Kids & Juniors
Footwear Essential

A/W 19/20 Kids & Juniors
Footwear Essential
Inspired by the macro trends for Autumn/Winter 19/20, WGSN experts will present the key three kidswear and juniors themes and key items for the season.
PRODUCT DEVELOPMENT
A/W 19/20 & S/S 20
Material Trends

A/W 19/20 & S/S 20
Material Trends
WGSN will focus on the key footwear materials that will gain commercial traction throughout Autumn/Winter 19/20 and Spring/Summer 2020.
PRODUCT DEVELOPMENT
S/S 20 Womens & Mens
Footwear Macro Trends

S/S 20 Womens & Mens
Footwear Macro Trends
To kick-off the new season, WGSN will introduce the seasonal macro stories for the season as well as the key womens and mens fashion and footwear trends for Spring/Summer 2020.
PRODUCT DEVELOPMENT
S/S 20 Kids & Juniors
Footwear Macro Trends

S/S 20 Kids & Juniors
Macro Trends
The kids and juniors macro stories for Spring/Summer 2020 with the accompanying seasonal macro Footwearstories and footwear trends.
HALL 1
MICAM Fashion Shows

Discover the macro trends for A/W 19/20 brought to life at the iconic MICAM Fashion Shows in Fashion Square (Hall 1) Sunday 10th and Tuesday 12th at 12.45. MICAM Fashion Shows allow you to experience the future of footwear first hand through the four key trends for the season ahead: Free Style, Purpose Full, Light Magic and Chroma-soma.

Don’t miss the Emerging Designers fashion show on Monday 11th at 12.45 for the future talent you need to know.

HALL 1
MICAM Fashion Shows


This season the iconic MICAM Fashion Shows will be hosted once again in Fashion Square (Hall 1) Sunday 10th and Tuesday 12th at 12.45. MICAM Fashion Shows bring the trends to life, allowing you to experience the future of footwear now as we take you through the macro trends for A/W 19/20: Free Style, Purpose Full, Light Magic and Chroma-soma.

On Monday 11th at 12.45 don’t miss the Emerging Designers fashion show to see the future talent you need to know.

Select your sessions

WGSN Experts

Maria Eugenia Errobidarte, Consultant, Mindset

Maria is a consultant for WGSN Mindset, her focus includes developing and presenting bespoke consultancy projects, and looking at how future trends can impact brand strategy, consumer behaviour and market dynamics.

Sara Maggioni, Director of Retail & Buying

Sara has over 10 years’ experience analysing global trends at WGSN. As the director of Retail & Buying, and the driving force behind The Buyer’s Briefing reports, Sara has a strong commercial eye for new trends.

Amy Hendry, Trend Specialist, Mindset

Amy has developed and presented presentations for a wide range of companies, helping to translate the forecasted trends into validation for their product development and buying decisions.