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In the face of social and political turmoil, consumers are reacting in positive ways – and they expect brands to do the same.
Fill in the form to discover 2021’s emerging consumer groups, pushing brands to do and be better.
Erin Rechner Senior Kidswear Editor, WGSN
Erin is dedicated in providing the kidswear market with innovative and inspirational content through a global lens. Erin brings her background of the arts and fashion design into her current role at WGSN with extensive knowledge on what’s happening now and how to spot future drivers. After working in the industry as a juniors and kidswear designer for key U.S. retailers, Erin gained in-depth insight into what WGSN clients need, ensuring they get actionable content.
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Reacting to the rise of hate culture, Kindness Keepers are seeking a counterbalance through the sentiment of Deep Kindness. Brands that display authenticity and humility will win with this group.
Get the full profile
The youth populations of Africa, India and Southeast Asia are feeling emboldened. Their infectious optimism will result in social and political change – and brands must support them in this journey.
Get the full profile
Compressionalists
Feeling the weight of pressure and an overabundance of choice, The Compressionalists are seeking to declutter and simplify their lifestyles. From your product offering to the digital experience, how can brands help this consumer thrive?
Get the full profile
Erin Rechner Senior Kidswear Editor, WGSN
Erin is dedicated in providing the kidswear market with innovative and inspirational content through a global lens. Erin brings her background of the arts and fashion design into her current role at WGSN with extensive knowledge on what’s happening now and how to spot future drivers. After working in the industry as a juniors and kidswear designer for key U.S. retailers, Erin gained in-depth insight into what WGSN clients need, ensuring they get actionable content.
Explore the Consumer Profiles
Wednesday, May 1st | 1:00 PM ET / 10:00 AM PT
Kindness Keepers
Reacting to the rise of hate culture, Kindness Keepers are seeking a counterbalance through the sentiment of Deep Kindness. Brands that display authenticity and humility will win with this group.
Get the full profile
Market Makers
The youth populations of Africa, India and Southeast Asia are feeling emboldened. Their infectious optimism will result in social and political change – and brands must support them in this journey.
Get the full profile
The Compressionalists
Feeling the weight of pressure and an overabundance of choice, The Compressionalists are seeking to declutter and simplify their lifestyles. From your product offering to the digital experience, how can brands help this consumer thrive?
Get the full profile
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