WGSN

Introducing

WGSN
Food & Drink
WGSN
Access the insights from our latest consumer forecast, Food & Drink Personas 2022.
WGSN
Harnessing years of trend experience, we bring our forecasting expertise to the world of food and drink, enabling innovators to create and seize the future, today.  
Whatever your role is in the development of new products and experiences, WGSN Food & Drink has the right information for you.
 
Understand your consumer and anticipate their needs Make confident decisions Get the timing right
     
Understand your consumer and anticipate their needs
 
Tap into WGSN's trend expertise
and gain a 360º view of the broader consumer goods industry.
Make confident decisions
 
Leverage insights into evolving consumer values and food and drink trends, from up-to-the-minute
trends to 10-year forecasts.
Get the timing right
 
Understand trend growth and adoption for your brand
and consumer.
 
We help you navigate change so you can create a better future. Get to know WGSN.
WGSN
 
WGSN
Introducing
WGSN
Food & Drink
Harnessing years of trend experience, we bring our forecasting expertise to the world of food and drink, enabling innovators to create and seize the future, today.
WGSN
Distilled from WGSN's flagship Future Consumer forecast, we introduce you to the five need-to-know personas that will disrupt the food and drink industry and dominate new product development in 2022.

Meet the Balance Seekers, the Mindful Hedonists, the Cultivators, the Empowered Localists and the Techno Optimists – an emerging group that views science and gene-editing technology as the keys to unlocking the future of food and drink.
Food & Drink Personas 2022
Access the insights from our latest consumer forecast, Food & Drink Personas 2022.
 
WGSN
Whatever your role is in the development of new products and experiences, WGSN Food & Drink has the right information for you.
Understand your consumer and anticipate their needs
 
Understand your consumer and anticipate their needs
Tap into WGSN's trend expertise and gain a 360º view of the broader consumer goods industry.
 
Make confident decisions
 
Make confident decisions
Leverage insights into evolving consumer values and food and drink trends, from up-to-the-minute trends to 10-year forecasts.
 
Get the timing right
 
Get the timing right
Understand trend growth and adoption for your brand and consumer.
We help you navigate change so you can create a better future. Get to know WGSN.
Already a WGSN member? Log in now.
 
WGSN
Whatever your role is in the development of new products and experiences, WGSN Food & Drink has the right information for you.
WGSN
Food & Drink Personas 2022
 
Distilled from WGSN's flagship Future Consumer forecast, we introduce you to the five need-to-know personas that will disrupt the food and drink industry and dominate new product development in 2022.
 
Meet the Balance Seekers, the Mindful Hedonists, the Cultivators, the Empowered Localists and the Techno Optimists – an emerging group that views science and gene-editing technology as the keys to unlocking the future of food and drink.
 
Already a WGSN member? Log in now.