WGSN

Introducing

WGSN
Food & Drink
WGSN
Get the insights from our latest product forecast, Big Ideas 2022:
Food & Drink
.
WGSN
Harnessing years of trend experience, we bring our forecasting expertise to the world of food and drink, enabling innovators to create and seize the future, today.  
Whatever your role is in the development of new products and experiences, WGSN Food & Drink has the right information for you.
 
Understand your consumer and anticipate their needs Make confident decisions Get the timing right
     
Understand your consumer and anticipate their needs
 
Tap into WGSN's trend expertise
and gain a 360º view of the broader consumer goods industry.
Make confident decisions
 
Leverage insights into evolving consumer values and food and drink trends, from up-to-the-minute
trends to 10-year forecasts.
Get the timing right
 
Understand trend growth and adoption for your brand
and consumer.
 
We help you navigate change so you can create a better future. Get to know WGSN.
WGSN
 
WGSN
Introducing
WGSN
Food & Drink
Harnessing years of trend experience, we bring our forecasting expertise to the world of food and drink, enabling innovators to create and seize the future, today.
WGSN
As we emerge from the coronavirus pandemic into an uncertain world, it will be more important than ever for the food and drink industry to hone in on areas of opportunity.

Derived from WGSN's strategy-level flagship macro forecasts, our Big Ideas report presents the five need-to-know directions that will impact food and drink product development in 2022. From Design Re-solution and Tech-celleration - biodiversity and upcycling, 3-D printed foods for personalisation and achieving supply chain transparency will be key to future growth.
Big Ideas 2022: Food & Drink
Get the insights from our latest product forecast, Big Ideas 2022: Food & Drink.
 
WGSN
Whatever your role is in the development of new products and experiences, WGSN Food & Drink has the right information for you.
Understand your consumer and anticipate their needs
 
Understand your consumer and anticipate their needs
Tap into WGSN's trend expertise and gain a 360º view of the broader consumer goods industry.
 
Make confident decisions
 
Make confident decisions
Leverage insights into evolving consumer values and food and drink trends, from up-to-the-minute trends to 10-year forecasts.
 
Get the timing right
 
Get the timing right
Understand trend growth and adoption for your brand and consumer.
We help you navigate change so you can create a better future. Get to know WGSN.
Already a WGSN member? Log in now.
 
WGSN
Whatever your role is in the development of new products and experiences, WGSN Food & Drink has the right information for you.
WGSN
Food & Drink Personas 2022
 
As we emerge from the coronavirus pandemic into an uncertain world, it will be more important than ever for the food and drink industry to hone in on areas of opportunity.
 
Derived from WGSN's strategy-level flagship macro forecasts, our Big Ideas report presents the five need-to-know directions that will impact food and drink product development in 2022.

From Design Re-solution and Tech-celleration - biodiversity and upcycling, 3-D printed foods for personalisation and achieving supply chain transparency will be key to future growth.
 
Already a WGSN member? Log in now.