As we move into A/W 22/23, we foresee an attitude of positivity in tough times and a desire to indulge in small luxuries. This is an evolution of S/S 22’s embrace of everyday pleasures and an impulse to give into the senses.

A period of crisis has refocused our thoughts on what we value most and encouraged us to reset. Time with friends and family feels more precious and possessions have deeper meaning. As a result, the colors of A/W 22/23 have an authentic, rich mood and a grounded optimism.

Content hub



Access to all videos, palettes, dye recipes and more to help you achieve the Key Colors for A/W 22/23 with accuracy and efficiency.


Key Colors

Key Colors A/W 22/23

As we move into A/W 22/23, we foresee an attitude of positivity in tough times and a desire to indulge in small luxuries. This is an evolution of S/S 22’s embrace of everyday pleasures and an impulse to give into the senses.

A period of crisis has refocused our thoughts on what we value most and encouraged us to reset. Time with friends and family feels more precious and possessions have deeper meaning. As a result, the colors of A/W 22/23 have an authentic, rich mood and a grounded optimism.

Access the content hub:

Content hub


Access to all videos, palettes, dye recipes and more to help you achieve the Key Colors for A/W 22/23 with accuracy and efficiency.


Featuring:

Black and white Portrait photo of Carla Buzasi
Carla Buzasi

President & CEO, WGSN

Black and white Portrait photo of Joanne Thomas
Joanne Thomas

Head of Content, Coloro

Black and white Portrait photo of Oli Royce
Oli Royce

Head of Design, Gymshark

Black and white Portrait photo of Jenny Clark
Jenny Clark

Head of Color,
WGSN

Black and white Portrait photo of Chloe Jerrard
Chloe Jerrard

Senior Consultant, Mindset, WGSN

Coloro

We love Color.
And we hate to see it miss the mark. 

So we created Coloro – a truly universal system that changes the way people work with color.

Coloro is an intelligent, logical system with 3,500 colors, each with a unique seven-digit code. The first three numbers represent the hue, the second two represent the lightness, and the last two represent the chroma value.

This makes color decisions easy, and color communication accurate and fast, saving you valuable time and money, and increasing your speed to market.

Combined with our industry expertise, the Coloro system provides true intelligence to translate WGSN’s key colors into a palette relevant for your brand.

Discover a new world of color possibilities in our free workspace at Coloro.com

Contact us to know more

WGSN

At WGSN, we believe in a world where outstanding product design is the norm. We help designers create the right products at the right time for tomorrow’s consumer.

Launched in London in 1998, WGSN disrupted the market with a pioneering online trend service – and we continue to drive the industry by forecasting change. We understand that our customers want to design the best products and experiences that delight their consumers. In today’s rapidly changing world, cutting through to the consumer and product design information that matters can be challenging.

That’s why at WGSN we help people navigate change so you can create a better future. We do that by constantly monitoring the signals of change that will impact how consumers think, feel and behave.

Our experts connect the dots to accurately predict the products, experiences and services people will need in years to come, helping businesses stay relevant and secure their place in the future.

Tap into WGSN's world at wgsn.com



What our clients
say about us

A white woman resting her head on a black woman shoulder with rich red background.
WHAT'S NEW?

Future business strategies

We’ve transformed our content plan to ensure you and your business are equipped not only for today, but for the future. From specific coronavirus sections across all product categories to global experts creating up-to-date toolkits, plans and reports, our recent coverage includes but is not limited to:

  • Business resilience toolkits
  • Recession-proof opportunities
  • Marketing and retail experience in the age of a pandemic
  • How to create digital human connections
  • The Future Consumer 2022 and beyond
  • Sustainability strategies

Collaboration has never been so easy

The way you work has changed and so have we. Our new collaboration tools redefine interaction, reducing your number of meetings, supporting your workflow and promoting collaboration across your team, wherever in the world they may be.

building with a mural sprayed geometric shapes and colourful patterns.

Experience the world from your desk

In a time when travel is restricted, the new WGSN City by City platform gives you hyper-local curated insights from cities and hotspots across the globe without leaving your desk. We hone in on the innovation that matters and enable you to experience a destination like a creative local.

A bunch of growing mushrooms presented in an artistic way with a blue background

WGSN Food & Drink

Harnessing decades of trend experience, 2020 was the year we brought our forecasting expertise to the world of food and drink, enabling innovators to create and shape the future, today.

Gold paint on a Black man’s face, he is wearing a royal blue knitted jumper with an afro comb in the hair.

WGSN Beauty

WGSN Beauty helps new product developers create the next generation of instant-hit and long-term hero products. From skincare and colour cosmetics to hair, grooming and fragrance, WGSN Beauty provides the right information at the right time.

WHAT'S NEW?

Future business strategies

We’ve transformed our content plan to ensure you and your business are equipped not only for today, but for the future. From specific coronavirus sections across all product categories to global experts creating up-to-date toolkits, plans and reports, our recent coverage includes but is not limited to:

  • Business resilience toolkits
  • Recession-proof opportunities
  • Marketing and retail experience in the age of a pandemic
  • How to create digital human connections
  • The Future Consumer 2022 and beyond
  • Sustainability strategies

A white woman resting her head on a black woman shoulder with rich red background.

Collaboration has never been so easy

The way you work has changed and so have we. Our new collaboration tools redefine interaction, reducing your number of meetings, supporting your workflow and promoting collaboration across your team, wherever in the world they may be.

Building with a mural sprayed geometric shapes and colourful patterns.

Experience the world from your desk

In a time when travel is restricted, the new WGSN City by City platform gives you hyper-local curated insights from cities and hotspots across the globe without leaving your desk. We hone in on the innovation that matters and enable you to experience a destination like a creative local.


Gold paint on a Black man’s face, he is wearing a royal blue knitted jumper with an afro comb in the hair.

WGSN Beauty

WGSN Beauty helps new product developers create the next generation of instant-hit and long-term hero products. From skincare and colour cosmetics to hair, grooming and fragrance, WGSN Beauty provides the right information at the right time.

A bunch of growing mushrooms presented in an artistic way with a blue background

WGSN Food & Drink

Harnessing decades of trend experience, 2020 was the year we brought our forecasting expertise to the world of food and drink, enabling innovators to create and shape the future, today.

We help you navigate change so you can design a better future. Launched in London in 1998, WGSN disrupted the market with a pioneering online trend service – and we continue to drive the industry by forecasting change. We understand that our customers want to design the best products and experiences that delight their consumers. In today’s rapidly changing world, cutting through to the consumer and product design information that matters can be challenging.

That’s why at WGSN we help people navigate change so you can create a better future. We do that by constantly monitoring the signals of change that will impact how consumers think, feel and behave.

Our experts connect the dots to accurately predict the products, experiences and services people will need in years to come, helping businesses stay relevant and secure their place in the future.

At WGSN, we believe in a world where outstanding product design is the norm. We help designers create the right products at the right time for tomorrow’s consumer.

Coloro is an intelligent, logical system with 3,500 colors, each with a unique seven-digit code. The first three numbers represent the hue, the second two represent the lightness, and the last two represent the chroma value.

This makes color decisions easy, and color communication accurate and fast, saving you valuable time and money, and increasing your speed to market.

Combined with our industry expertise, the Coloro system provides true intelligence to translate WGSN’s key colors into a palette relevant for your brand.

Discover a new world of color possibilities in our free workspace at Coloro.com

WGSN

We love Color.
And we hate to see it miss the mark. 

So we created Coloro – a truly universal system that changes the way people work with color.

Coloro

Featuring:

Black and white Portrait photo of Carla Buzasi
Carla Buzasi

President & CEO, WGSN

Black and white Portrait photo of Joanne Thomas
Joanne Thomas

Head of Content, Coloro

Black and white Portrait photo of Chloe Jerrard
Chloe Jerrard

Senior Consultant, Mindset, WGSN

Black and white Portrait photo of Jenny Clark
Jenny Clark

Head of Color,
WGSN

Black and white Portrait photo of Oli Royce
Oli Royce

Head of Design, Gymshark

Access now:

A/W 22/23

Key Colors A/W 22/23

Responsive image
Responsive image
Responsive image