The global authority on consumer insight and product design
At WGSN, we help you anticipate your consumer needs and adapt your future strategy to make confident decisions. With our expert insights and data-backed trend forecasts, we help you create the right products and experiences at the right time for tomorrow's consumer
Complete the form to get a tour of what WGSN can do for you and your business. If you are a student or freelancer, click here.
How we forecast and track trends
We help you navigate change, so you can create a better future.
WGSN is the world’s leading trend authority. Every day, we work with the world’s
retailers, businesses and brands across industries to predict how customers will
the products they’ll want to buy, and the experiences they’ll seek out.
WGSN is the world’s leading trend authority. We track the signals of change that
impact how consumers will think, feel and behave, to help you design the
services and experiences that people will want to buy in years to come.