Food & Drink Trends
WGSN Food & Drink trend forecasting provides an unparalleled cross-industry view of the consumer trends impacting food and drink, so you can create winning products that will delight your future consumers. We connect evolving consumer behaviours and lifestyles to emerging global trends, providing you with the strategic foresight you need, two to 10 years out, to identify white space opportunities for food and drink innovation, enabling your brand to lead and stay ahead.

We have hand-picked these essential reports that showcase what food and drink consumers will be prioritising in the future.

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Big Ideas 2025:
Food & Drink
Food & Drink Personas
Key Trend:
New Snacking Lifestyles