How will consumers in Asia shop this year, and what will they expect from retailers? Join WGSN experts as they reveal the new customer priorities and profiles in Asia, and explore the strategies set to impact business across all industries in the region.

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Meet the Experts

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Jess Tang
Senior Consultant, APAC, Mindset

A multicultural creative strategist, Jess is passionate about broadening the world’s understanding of Asia. Coming from a hybrid background in psychology and design, she uncovers the desires of consumers and translates them into brand and product strategies for companies in developed and emerging markets in the region.
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Alison Ho
Analyst, Insight

Alison dives deep into cultural cadences, emotional shifts and behavioural changes to identify key trends that will impact businesses across retail and digital marketing for years to come. With a background in economic sociology, Alison uses both qualitative and quantitative social research methodologies, underpinned by an international perspective informed by her time spent studying and working in China, the US and Germany.

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Rachel Tan
Strategist, Food & Drink

Rachel’s understanding of the food and drink industry and keen insights into the Asian market inform her role at WGSN, where she delivers incisive research and data-led trend forecasts. With bilingual expertise in tracking regional trends and sensitivity to market and cultural nuances, she empowers clients with insight-driven solutions.

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Neo Ping
Analyst, Consumer Tech

Ping’s involvement in tech communities and his lifelong appetite for all things technology has given him a unique understanding of consumer sentiment in the sector. His work unearths emerging trends and reveals grassroots insights into the latest and latent technologies. He has contributed to content marketing for companies of various scales, from seed-funding startups to global agencies, including brands such as Adobe and Google.


Christine Chua
Analyst, Beauty

Christine has a background in magazine journalism and specialises in researching and writing about beauty trends in APAC, including China. She is interested in how lifestyle changes affect consumer behaviour. In her free time, Christine likes to browse TikTok for beauty recommendations and is always eager to try new products she sees online.