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Date & Time:
7 Sep, 14:00-15:00
Location:
Meeting Room N101B, HKCEC
Artificial Intelligence (A.I.) is changing the way retail operates, allowing retailers to gain access to tools that will unlock new profits. It enables personalised interactions, anticipates customer needs, initiates one-to-one dialogue; thus building a unique consumer shopping experience. Yet we are on the cusp of how it is going to transform the way we live and the way we spend our time and money. Brands, marketers and customers can benefit from the opportunities it offers if getting it right. This presentation looks at the influence AI has on in-store experience, brand positioning, as well as a preview of what is to come in shaping the future of retail.
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Erica Ng, Senior Editor, WGSN Insight Asia Pacific
Erica is a seasoned business journalist based in Hong Kong, specialising
in retail, marketing and digital communications. At WGSN, she focuses
on strategic analysis of retail and technology innovations across Asia
Pacific. As an industry analyst, she has spoken at regional events
including Asia Fashion Summit, World Retail Congress and Retail Asia
Expo, and her insight has been featured in Reuters and Hong Kong
Economic Times. Prior to WGSN, she was editor of Marketing Magazine
where she directed content production for Asia’s leading marketing trade
journal.
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