WGSN

WGSN Trendtalk

Emotional Slightech

June 12 | CES Asia 2019
Hall Pudong 5, Kerry Hotel Pudong Shanghai

Technology continues to inspire the human imagination and profoundly alter our lifestyles. While everything has algorithms in the era of artificial intelligence, emotional attachments remains significant to create a deep connection with consumers.

Join this seminar to explore the possibilities of technology to connect with your consumer on an emotional level and set mood-led retail strategies.

14:15–15:00
WGSN Trendtalk: Emotional Slightech
Presented by Zheng Mianmian, WGSN Trend Director

15:00–16:00
Panel Discussion: The Connection of Technology and Emotions
Guests: C-level from home appliances, mobile, automobile
and fashion industries

Complete the form below to reserve your spot.

If you want to attend CES Asia, you need to book the tickets in advance.

Meet the speaker

Zheng Mianmian, Trend Director

Zheng studied at Central Saint Martin (MA Textile Futures) and completed her BA Textile and Fashion Design at the China Academy of Art: Design Institute of The Art. Mianmian is in charge of the Mindset team in China. She has a rich fashion industry background and strengths in reading popular trends, combined with the use of business strategy. Mianmian joined WGSN in 2012 and has provided reliable professional consulting for international and domestic brands including Shiseido, Alibaba Group, JD.com,
Disney, and Li-Ning.

Fashion and Retailing in The Age of
Artificial Intelligence

Artificial Intelligence (AI) is changing the way retailers operate, allowing them to gain access to tools that will unlock new profits. WGSN will share how some of the big names in the retail and fashion industry are combining new technology and AI experiences to catch up with the changing consumer mindset. Two seasoned industry experts – Lavanya Tekumalla, former Machine Learning Scientist at Amazon and Harsh Shah, Co-Founder at Fynd, will share their visions on the latest retail technologies following the presentation.

WGSN is the world’s trend authority, serving over 6,500 brands. With incredibly informed experts located in over 14 countries, we build locally sourced, globally insightful forecasts. You can tap into this knowledge in two ways : via one-on-one advisory services, as well as subscription to our daily content. We know what’s now and what to expect next.

Learn more

Key takeaways

–		Apply machine learning and AI tools to deliver better design and customer experience

–		Use AI to create customised engagement with customers e.g. use of visual discovery, voice search, chatbots and more

WGSN Trendtalk

Emotional Slightech

June 12 | CES Asia 2019
Hall Pudong 5, Kerry Hotel Pudong Shanghai

Technology continues to inspire the human imagination and profoundly alter our lifestyles. While everything has algorithms in the era of artificial intelligence, emotional attachments remains significant to create a deep connection with consumers.

Join this seminar to explore the possibilities of technology to connect with your consumer on an emotional level and set mood-led retail strategies.

14:15–15:00
WGSN Trendtalk: Emotional Slightech
Presented by Zheng Mianmian, WGSN Trend Director

15:00–16:00
Panel Discussion: The Connection of Technology and Emotions
Guests: C-level from home appliances, mobile, automobile and fashion industries

Complete the form below to reserve your spot.

If you want to attend CES Asia, you need to book the tickets in advance.

14:15 - 15:00 | WGSN Trendtalk: Emotional Slightech

15:00 - 16:00 | Panel Discussion: The Connection For Technology and Emotions

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Meet the speaker

Zheng Mianmian, Trend Director

Zheng studied at Central Saint Martin (MA Textile Futures) and completed her BA Textile and Fashion Design at the China Academy of Art: Design Institute of The Art. Mianmian is in charge of the Mindset team in China. She has a rich fashion industry background and strengths in reading popular trends, combined with the use of business strategy. Mianmian joined WGSN in 2012 and has provided reliable professional consulting for international and domestic brands including Shiseido, Alibaba Group, JD.com, Disney, and Li-Ning.

Insight Fashion Beauty
Lifestyle & Interiors Mindset