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Trend Master Class |
| Join the WGSN Masterclass to learn how you can bring trend forecasting into your daily thinking. To RSVP please contact Ria Gandhi on +91-9871189477, by email; or complete the form below and we will get back to you: |
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09:00 Introductions & Outline of Agenda
09:15 Disrupt to Innovate Importance of creativity and disruptive thinking. Balancing creative intelligence and understanding different types of businesses. 10:00 Research Methodology WGSN team to share internal research and methodology with identification of all key areas of research. Understand different types of trend forecasters, where to look for inspiration and how to extract meaning. 11:00 The Forecasting Process Provide key insights and outline the 5 steps used in trend forecasting, from immersion to market. Process to be clearly explained, providing tools for internal implementation. Assembling research information and the 5-step process of “filling the funnel”. 12:00 Interactive Exercise |
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14:00 Understanding the Direction of Change Understand different types of trends looking at macro trends, fashion trends and fads. Analysing the Diffusion of Innovation and why brands pick up on trends at different times. 15:00 Knowing your USP & your Consumer Exploring the importance of knowing what you do best and how can you use this to best serve your customer. 16:00 Disseminating global trends for local markets Taking a Global to Local approach in trend forecasting, WGSN team to work with attendees in applying the above learnings to aid in translating global trends to impact customers, in their own markets. 17:00 Interactive Exercise Interactive exercises throughout Trend Masterclass to put learnings into practice with group activities exclusively designed to enable understanding and clarification of the trend forecasting process. |
| Over the course of the day, we will cover the following topics: |
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