MICAM Milano
Fashion Square, Hall 7
16–19.09.18  |  Fiera Milano Rho
 
Register 
 
 
Return of the heel
In this exclusive seminar WGSN experts will investigate return of high-heeled footwear.

Register now
Step into Generation “NOW” 
Discover your future consumer and how their shopping priorities are shifting towards footwear.

Register now
Sustainability: Now & Next
In this session we will explore the importance of multi-platforms, tone of voice and social responsibility in today’s market.

Register now
 
 
MICAM Fashion Shows, Hall 1 
Set in the heart of the Fashion square (Hall 1) Sunday 16th and Tuesday 18th at 12:45, MICAM Fashion Shows bring the trends to life, allowing you to experience the future of footwear now as we take you through the macro trends for S/S 19: Common Ground, In Touch, Empower up and Creative Manifesto.

A new addition this year, the emerging designers that are set to rock the footwear industry will take to the stage Monday 17th at 12:45. Ensure you do not miss out on the future talent you need to know.
 
 
 
MICAM Square,
Hall 7
If you’re interested in product, design and materials trends don’t forget to check out MICAM Square in Hall 7 for our actionable seminars that will enable your brand to be ready for 2020 and beyond.

Check out MICAM Square agenda
 
 
Experts 
Carla Buzasi
Managing Director, WGSN

An award-winning editor and journalist, Carla was founding editor-in-chief of The Huffington Post in the UK. In 2015, she left traditional media to join WGSN. Today, rather than reporting on the here and now, she predicts how we’ll behave, eat, live, dress and think in tomorrow’s world.
Maria Eugenia Errobidarte
Trend Consultant, Mindset, EMEA

Maria is a consultant for WGSN Mindset, her main focus includes developing and presenting bespoke consultancy projects, and looking at how future trends can impact brand strategy, consumer behaviour and market dynamics.
Please note, this event is free and available to all MICAM Milano attendees. Register for your free MICAM Milano badge here.
Consumer & Communication
MICAM Milano
Fashion Square, Hall 1
16-19.09.18   |   Fiera Milano Rho
Where does your future consumer shop, what are their priorities and how will you ensure you fulfill their ever-changing future needs? Prepare your brand for 2020 and beyond.
Register 
Untitled Document
Return 
of the heel
 
In this exclusive seminar WGSN experts will investigate the enduring market dominance of flat footwear alongside the tracked return of high-heeled footwear paired with the rise of occasion dressing in tough political landscapes. WGSN will present the drivers and evolution of this trend from its origins to its predicted peak.

Register now
Untitled Document
 Step into Generation “NOW”
 
Discover your future consumer and how their shopping priorities are shifting towards footwear. Following this, participate in a Q&A session led by Carla Buzasi where she will debate with three generations of footwear shoppers (Gen Z, Millennials and Gen X).

Register now
Untitled Document
Sustainability: Now & Next
 
Communication strategy - how does yours measure up? In this session we will explore the importance of multi-platforms, tone of voice and social responsibility in today’s market. WGSN expert, Maria Eugenia Errobidarte, will deep-dive into why sustainability is such a key requirement for future strategy.

Register now
MICAM  Fashion Shows, Hall 1
 
Set in the heart of the Fashion square (Hall 1) Sunday 16th and Tuesday 18th at 12:45, MICAM Fashion Shows bring the trends to life, allowing you to experience the future of footwear now as we take you through the macro trends for S/S 19: Common Ground, In Touch, Empower up and Creative Manifesto.

A new addition this year, the emerging designers that are set to rock the footwear industry will take to the stage Monday 17th at 12:45. Ensure you do not miss out on the future talent you need to know.
Untitled Document
MICAM Square, Hall 7
 
If you’re interested in product, design and materials trends don’t forget to check out MICAM Square in Hall 7 for our actionable seminars that will enable your brand to be ready for 2020 and beyond.

Check out MICAM Square agenda
Untitled Document
Experts 
Untitled Document
 
Carla Buzasi
Managing Director,
WGSN

An award-winning editor and journalist, Carla was founding editor-in-chief of The Huffington Post in the UK. In 2015, she left traditional media to join WGSN. Today, rather than reporting on the here and now, she predicts how we’ll behave, eat, live, dress and think in tomorrow’s world.
 
 
Maria Eugenia Errobidarte
Trend Consultant,
Mindset, EMEA

Maria is a consultant for WGSN Mindset, her main focus includes developing and presenting bespoke consultancy projects, and looking at how future trends can impact brand strategy, consumer behaviour and market dynamics.
 
 
Please note, this event is free and available to all MICAM Milano attendees.
Register for your free MICAM Milano badge here.
 
 
 
 
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