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Two WGSN experts join hands to help you understand your future consumer - Generation Alpha. Erica will discuss how to engage Generation Alpha (born between 2010 and 2024) and their Millennial parents. What are their characteristics and what are the key themes that affect what they like and what they purchase? And then, Erin will give us a deep dive into A/W 18/19 kidswear trends, from colour & key items to prints & materials for girls, boys and baby.

Date: 19 April

Time: 10 am HKT/ 12 pm AEST

Location: WGSN Hong Kong Office, The Gateway Harbour City, Tsim Sha Tsui
 
 
Fill in the form below to register for the Trendtalk or Webinar
 
Meet the expert
Erica Ng
Senior Editor, WGSN Insight APAC


Erica is a seasoned business journalist based in Hong Kong, specialising in retail, marketing and digital communications. At WGSN, she focuses on strategic analysis of retail and technology innovations across Asia Pacific. As an industry analyst, she has spoken at regional events including Asia Fashion Summit, World Retail Congress and Retail Asia Expo, and her insight has been featured in Reuters and Hong Kong Economic Times.
Erin Rechner Ng
Senior Kidswear Editor


Erin Rechner is currently the senior kidswear editor at WGSN, where she balances forward-thinking insight and actionable reports within the WGSN kidswear directory. Previously, the Ohio native moved to New York, taking on the role of junior’s and children’s designer for brands including Aéropostale, Target, Kohl’s and Dickies, giving her a strong commercial eye within the fashion industry.
 
   
 
     
 
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WGSN Trendtalk & Webinar
Generation Alpha:
what's on their mind
and in their wardrobe
 
Two WGSN experts join hands to help you understand your future consumer - Generation Alpha. Erica will discuss how to engage Generation Alpha (born between 2010 and 2024) and their Millennial parents. What are their characteristics and what are the key themes that affect what they like and what they purchase? And then, Erin will give us a deep dive into A/W 18/19 kidswear trends, from colour & key items to prints & materials for girls, boys and baby.
 
 
Untitled Document
Date: 19 April

Time: 10 am HKT/ 12 pm AEST

Trendtalk location: WGSN Hong Kong Office, The Gateway Harbour City, Tsim Sha Tsui

Meet the experts
 
Erica Ng
Senior Editor, WGSN Insight APAC


Erica is a seasoned business journalist based in Hong Kong, specialising in retail, marketing and digital communications. At WGSN, she focuses on strategic analysis of retail and technology innovations across Asia Pacific. As an industry analyst, she has spoken at regional events including Asia Fashion Summit, World Retail Congress and Retail Asia Expo, and her insight has been featured in Reuters and Hong Kong Economic Times.
 
Erin Rechner
Senior Kidswear Editor


Erin Rechner is currently the senior kidswear editor at WGSN, where she balances forward-thinking insight and actionable reports within the WGSN kidswear directory. Previously, the Ohio native moved to New York, taking on the role of junior’s and children’s designer for brands including Aéropostale, Target, Kohl’s and Dickies, giving her a strong commercial eye within the fashion industry.
 
 
Fill in the form below to register for the Trendtalk or Webinar
           
 
 
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