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Modern Matters

Fiera Milano Rho, Hall 1
15 - 18 September

Join our WGSN experts at the 50th anniversary edition of MICAM Milano, Fashion Square, Hall 1 for the must-know Market Insights and Product Development trends to kickstart your Spring/Summer 2020 strategy and grow your market share.



The Young Future Consumer

Get to know the drivers shaping youth consumption behaviour with a focus on Millennials (1981-1996) and Generation Z (1997-2015).

2020+ Retail & Technology Trends

As the role of the store is transforming rapidly, we will uncover the latest innovations in retail and technology – from experiential zones to automated services – essential to remain successful in 2020 and beyond.

2020+ Sustainability

Decode the future of sustainability with WGSN: from how to incorporate sustainability into your brand to why it continues to be such a key requirement in today’s fashion market.

S/S 20 Women & Men Footwear Essentials

The ultimate inspiration for Spring/Summer 2020 courtesy of WGSN’s three key themes essential to building your future womens’ and mens’ footwear collections.

S/S 20 & A/W 20/21 Kids & Juniors Footwear Trends

Guiding you through Spring/Summer 2020 to Autumn/Winter 2020/2021, WGSN has identified three themes that will define the future of kids’ and juniors’ footwear key items.

S/S 20 & A/W 20/21 Material Trends

Ensure your next collection gains commercial traction for Spring/Summer 2020 and Autumn/Winter 2020/2021 – WGSN reveals the best forward-thinking footwear materials in this must-visit seminar.

S/S 20 & A/W 20/21 Colour Trends

Your product development for Spring/Summer 2020 and Autumn/Winter 2020/2021 starts here – join WGSN to discover the must-know colour palettes for footwear.

A/W 20/21 Women & Men Footwear Macro Trends

Don’t miss out on the future of footwear. To kick-off the new season, WGSN’s experts will share the macro stories and women’s and men’s fashion and footwear trends shaping Autumn/Winter 2020/2021.

MICAM Fashion Shows


The iconic MICAM Fashion Shows will bring the WGSN S/S 20 Macro Trends to life at the Fashion Square, Hall 1 on Sunday 15th and Tuesday 17th at 12:45. See the future of footwear on the runway, presented through the four key trends for the upcoming season: Designing Emotion, Code Create, Creative Mix and Tripl-Letics.

And be sure to catch the future talent you need to know at the Emerging Designers fashion show on Monday 16th September at 12:45.



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Greer Hughes
Consultant Director, Mindset

Greer works with clients across beauty, fashion, textiles and electronics, directing projects that provide bespoke creative and strategic solutions. She specialises in a ‘glocal’ approach. Prior to moving to London in 2018 she worked for WGSN across Asia for seven years.

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Maria Eugenia Errobidarte
Senior Consultant, Mindset

Maria is a senior consultant for WGSN Mindset. Her focus includes developing and presenting bespoke consultancy projects, and looking at how future trends can impact brand strategy, consumer behaviour and market dynamics.

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Amy Hendry
Consultant, Mindset

Amy has strategically developed and presented projects for a wide range of companies, helping to translate the forecasted trends into validation for their product development and buying decisions.