4 April  |  14:00–18:30 Amazon Fashion India Studio, Gurgaon, Haryana Register now

With the rise of mobile penetration and the introduction of 4G, India is booming with opportunity for e-Commerce. To help FMCG brands shape their omnichannel strategies, Ascential, the specialist global information company is hosting this unmissable event at its venue partner – Amazon Fashion India Studio for industry leaders to share insights and best practices.

Reasons to attend From consumer mindset to marketing and sales, learn how you can excel in the omnichannel world as a FMCG brand. • Discover success stories from retailers adapting their strategies to the 6 key drivers changing the pace of retail. • Learn from peers around the world delivering effective omnichannel strategies and a seamless customer experience. • Navigate the steps needed to build your e-Commerce measurement program, and best practices in the market.

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Agenda

13:30–14:00 Registration & Networking 14:00 Opening 14:00–14:45 The High Velocity Consumer | WGSN There’s no denying it, today’s retail world is changing faster than ever before. To win in this environment, you need to stay ruthlessly focused on the consumer and understand not just where the market is going, but why. In this presentation, we’ll discuss six consumer drivers that are moving at the highest velocity, and some key examples of retailers adapting their strategies to meet their needs. 14:45–15:30 Online to Offline: Overcoming the Omnichannel Challenge | WARC There is no doubt the e-Commerce boom is radically changing consumer behaviour but what does this mean for the path to purchase and how can marketers better understand and influence the customer journey. In this presentation, WARC will share case studies from around the world and insights on how to deliver an effective omnichannel strategy and a seamless customer experience. 15:30–16:15 Tracking the Omnichannel Path to Purchase | Edge by Ascential™ In the omnichannel era, consumption behavior at a physical store is highly influenced by a digital interaction, yet many brands are not structured to measure, much less optimize, digital shelf data and omnichannel touchpoints across their business units. Following a crawl-walk-run-fly approach to e-Commerce readiness, what are the steps needed to build your e-Commerce measurement program? What are the best practices in the market? 16:15–17:00 Panel discussion: “What’re driving and disrupting the omnichannel growth of brands in India?” Panelists: Lisa Ramsay, Regional Director, WGSN Asia Pacific Ed Pank, Managing Director, WARC Asia Pacific Harshal Acharya, Head of APAC Consulting, Edge by Ascential™ Mahesh.Kanchan, VP Sales and Marketing, Carlsberg India 17:00–17:15 Lucky Draw Stand a chance to win a pair of full hospitality DC Lounge tickets to VIVO IPL Delhi Capitals vs Sunrisers Hyderabad match on the same day! 17:15–18:00 Networking & Closing Remarks Register now

	About Ascential
	We enable smart decision-making for the world’s most ambitious businesses. In an increasingly complex, digitally-driven world, we help the world’s top consumer product and service companies understand what’s important and how to act on it – today, and in the future. Our diverse portfolio of brands drive excellence for the world’s top consumer product and services companies across product design, marketing and sales.

We are the authority on consumer and design trends, helping brands across the globe, design and create on-trend products and experiences. By staying ahead and informed, you can create the future you see – and want – for yourself, your business and your consumers. With over 250 trend forecasters and data scientists globally we help 6,500 businesses stay relevant and find their next growth opportunities. Together with our 74,000 active users, we create tomorrow coupling qualitative research with quantitative insights and custom advisory services.   Edge by Ascential™ delivers some of the industry’s most accurate and actionable sales-driving data, insights and advisory solutions for global brands and retailers looking to win in today’s ecommerce-driven world. Our solutions enable the world’s top brands and retailers to implement strategies that help maximize revenue growth; optimize product listings; increase sales faster than the category and the competition; and drive margin growth with pricing and promotions.   WARC’s mission is to save the world from ineffective marketing, by providing the latest evidence, expertise and guidance to make marketers more effective. WARC's clients include the world's largest advertising and media agencies, brands, research companies and universities. With 15,000+ effectiveness case studies, 80,000+ content pieces, plus best practice guides, consumer insights and trend analysis in one place, WARC is designed to support your business proposals and improve marketing effectiveness.