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| Meet the experts | |||
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| Responsible for Content and Consultancy in Asia Pacific, Helen balances creativity and commercial relevance defining how trends impact brands and consumers. She contributes creative direction for fast-fashion high-street multiples globally and has added insight to the design and research process of major international brands and retailers, including; VF Corp, Samsung, Meters/Bonwe, Shiseido & Disney. Currently based in Hong Kong, she has lived and worked across France, UK and Australia. | |||
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| Based in New York, Francis leads all aspects of WGSN's creative direction. His role intersects marketing, sales and content, as he is running the content operations and delivery side of WGSN. | |||
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| Join Helen Sac, Consulting Director and Francis Wong, WGSN Global Creative Director, as they discuss the future of retailtainment in this exclusive WGSN Trendtalk. | |
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| Helen Sac, Consulting Director, APAC | |
| Responsible for Content and Consultancy in Asia Pacific, Helen balances creativity and commercial relevance defining how trends impact brands and consumers. She contributes creative direction for fast-fashion high-street multiples globally and has added insight to the design and research process of major international brands and retailers, including; VF Corp, Samsung, Meters/Bonwe, Shiseido & Disney. Currently based in Hong Kong, she has lived and worked across France, UK and Australia. | |
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| Francis Wong,
Executive Vice President Global Creative Director |
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| Based in New York, Francis leads all aspects of WGSN's creative direction. His role intersects marketing, sales and content, as he is running the content operations and delivery side of WGSN. |