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Discover more of WGSN’s latest insights and trends.

Meet the expert

Elizabeth Tan
Strategist, WGSN Insight

Elizabeth, also known as Liz, is one of WGSN Insight’s Gen Z strategists. Liz graduated from London College of Fashion with first-class honours in Fashion Marketing. Being originally from Singapore, Liz embedded herself in the vibrant arts, fashion and music scene within the city.

Now living in London, Liz has rooted herself in the same communities. Her work at WGSN explores youth trends, themes of cultural identity, and how a rapidly changing world impacts how Gen Z think, feel and behave.

When Liz isn’t online, you can find her at the boxing gym or dancing, and DJing techno, break-beat and electro music.

Explore WGSN Trends

Future Consumer 2024 white paper

Future Consumer 2024 is part of a series of unparalleled business strategy reports that empower you with the knowledge to anticipate and deliver the engagement strategies and products for tomorrow’s consumer.

Download the white paper

WGSN Insight

Looking ahead, a great amount of change is yet to come, making it harder than ever to focus. At WGSN, we decode the signals of change, enabling you to identify opportunities to engage your consumers by providing a deep understanding of their behaviours and lifestyles.

WGSN Methodology

WGSN constantly monitors the signals of change that will impact how consumers think, feel and behave. Our experts connect the dots to accurately predict the products, experiences and services people will need in years to come, helping brands stay relevant and secure their place in the future.