Frequently deemed the ‘forgotten generation’, Gen X (born 1965-1980) represent a largely untapped market for the drinks industry.
Download 4 pages from our 14-page report, Gen X Drinking Habits: Brand Strategies, to explore their habits and actionable strategies to target new preferences.
Want to read the entire 14-page report? Request a tour and one of our experts will be in touch.
Like all WGSN’s products, WGSN Food & Drink is grounded in consumer behaviours and lifestyles. Our Personas forecast presents the emerging consumer profiles you need to know, and the values that will drive them, so you can understand the whitespace NPD opportunities for your business. Through our forecasts, we give our clients clear insight and analysis into the emerging needs of their future consumers.
With more than 250 in-house industry experts across the globe, and over 20 years of forecasting expertise, we are perfectly placed to continually monitor the emerging trend signals from around the globe across food, drink, cuisine and flavour, health and wellness, ingredients, sustainability and packaging. Our global view ensures clients are always one step ahead of the changing consumer needs and tastes that are set to impact their region.
WGSN Food & Drink is powered by WGSN’s methodology. We have a wealth of proprietary data in areas including social, search and sentiment; however, we don’t rely on that solely. Our team of 250+ analysts contextualise this data, then overlay their expert observations to deliver actionable and reliable forecasts. Not all the emerging trend signals are driven by data - this is where the skill and expertise of the team comes into play.